With over a decade of expertise in social media strategies, Rachel Casey stands as a trailblazer in digital marketing and analytics. Casey began her journey with Florida Polytechnic University in 2021, stepping into the role of Digital Media Coordinator. Recognizing her talent and dedication, she was promoted to the position of Assistant Director of Digital Media in 2022.
At the University, Casey has become well known for her iconic photography around campus. From the serene landscapes to the vibrant student life, Casey’s photography encapsulates the spirit of Florida Poly. In addition to managing the University’s social media presence and capturing the photography of campus, Casey coordinates all videography, commercials, and high-level marketing shoots.
Prior to Florida Poly, Casey honed her visual and marketing skills at Scott Enterprises in Erie, Pennsylvania, where she managed an impressive portfolio of 27 social media accounts simultaneously. Her ability to adapt the language and tone of each account to reflect its unique brand identity set her apart as a versatile and adept professional.
Casey’s previous experience extends to prominent business organizations as well, such as the Lakeland and Winter Haven Chambers of Commerce. For years, she captured the essence of important community events through her photography, and managed the social media strategies for both chambers, successfully expanding their digital presence. She was also involved in coordinating ribbon-cutting ceremonies with city officials, where she demonstrated her knack for fostering connections and promoting the local economy.
Additionally, Casey has traveled to Tallahassee with her clients to photograph key meetings and events with legislators, and strategically promote them via social media. Her talent has also transcended regional boundaries, with her photographs gracing billboards in both Erie and Lakeland.
Beyond her professional endeavors, Casey finds joy in exploring Lakeland and the nearby beaches with her husband and two young boys, Oliver, and Reed.
Education
This session will demonstrate that practical risk management is for everyone, regardless of a formal program. Attendees will learn actionable and simple strategies that are easy to implement, enabling them to start immediately by focusing on their top risks to build greater operational resilience and ensure the sustained success of their auxiliary enterprises.
Michelle Powell serves as the pioneering Risk Manager at Florida Polytechnic University, the state’s sole 100% STEM-dedicated institution. Having been with the university for nearly 11 years, Michelle transitioned from a leadership role in Admissions in October 2023 to establish and evolve the risk management function from the ground up. In this solo capacity, Michelle builds robust frameworks for our dynamic, young university, overseeing our insurance portfolio, consulting on third-party and event risks, and developing critical campus-wide training programs. Michelle has obtained the Committee of Sponsoring Organizations (COSO) Enterprise Risk Management certificate and the Associate in Risk Management (ARM) and Construction Risk and Insurance Specialist (CRIS) designations. Her distinct background in mathematics and engineering, combined with extensive higher education leadership, brings an analytical and strategic approach enhancing the institution’s resilience.
