Rachel Casey is the Creative Content Program Director at Florida Polytechnic University, where she oversees the University’s creative content strategy, guiding photography, video production, social media, and digital storytelling initiatives. Since joining Florida Poly in 2021, she has played a key role in defining the University’s visual brand through authentic storytelling that highlights the people, accomplishments, and campus experiences behind one of the nation’s fastest-growing STEM universities. She is also an FAA-certified commercial drone pilot, bringing an aerial perspective to the University’s visual storytelling.
A photographer and filmmaker at heart, Casey leads the University’s visual storytelling through photography, video production, and digital content. Her work focuses on authentically capturing the people, experiences, and milestones that define Florida Poly while supporting student recruitment, executive communications, campus events, and other strategic initiatives.
Before joining Florida Poly, Casey built her career in digital marketing, photography, and brand storytelling, working across the tourism, hospitality, and nonprofit sectors. Her experience developing strategic content for a wide range of organizations continues to influence her creative approach today.
Throughout her career, Casey has been driven by a passion for visual storytelling, using photography, video, and creative strategy to connect people with meaningful experiences.
When she’s not creating content for Florida Poly, Casey is rarely sitting still. She enjoys shooting film with vintage cameras (especially her Nikon F3), baking sourdough, brewing her own kombucha, hosting her monthly book club, and spending time with her husband, two sons, Oliver and Reed, and their two dogs. No matter the project, she’s always drawn to creating, learning, and documenting the moments that matter most.
Education
