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University Brand

Brand Strategy

What Is Brand Strategy?

When we talk about brand strategy, we’re talking about key messages that serve as a foundation for our brand, and how we plan to use those messages to engage key audiences. Our strategy highlights our strengths, captures our personality, and communicates what the world expects from us. It’s the backbone of our brand.

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Audience

Who we target and how we talk to them 

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Messaging

Sharing what we offer and why it matters

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