Between what we say and how we say it, we create a recognizable style that is distinctly
Florida Poly’s. That’s our voice. Our goal is simple: develop focused communications
that make our distinct brand personality shine through.
What's the Difference?
Messaging, personality and voice all make up different parts of the Florida Poly
Messaging is the content and information we communicate. Our messaging map helps us
determine what to say.
Our brand has a distinct, multifaceted personality, and it should be evident in our
writing. So when you talk, type, or put pen to paper, keep our personality traits
Our voice is the tone we use when speaking or writing. It makes our content more approachable—
and recognizable—by giving our message personality.
Lakeland Technology Building at Polk State College
3433 Winter Lake Road
Lakeland, FL 33803