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 Content Guidelines

Writing Styles

Between what we say and how we say it, we create a recognizable style that is distinctly Florida Poly’s. That’s our voice. Our goal is simple: develop focused communications that make our distinct brand personality shine through.

 

What's the Difference?

 Messaging, personality and voice all make up different parts of the Florida Poly brand puzzle. 
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Our Messaging

Messaging is the content and information we communicate. Our messaging map helps us determine what to say.
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Our Personality

Our brand has a distinct, multifaceted personality, and it should be evident in our writing. So when you talk, type, or put pen to paper, keep our personality traits in mind.
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Our Voice

Our voice is the tone we use when speaking or writing. It makes our content more approachable— and recognizable—by giving our message personality.