Our colors say a lot about who we are. Our palette helps audiences identify us at a glance, and the way we use color sets the tone for our communications.
Our color palette has two levels: primary and secondary. Each color in this palette
has a specific shade and tint as well. Communications should lean heavily on our primary
palette, but the secondary palette, tints, and shades may be used to keep layouts
from becoming too stale or one-dimensional.
When using color builds, always use the color values listed here. They have been adjusted for the best reproduction on screen and in print, and may not match Pantone Color Bridge breakdowns.
To maintain visual consistency across all University materials, only use the colors outlined in this section.
It’s best to use spot colors whenever possible, but if not, please use the four-color process builds detailed in this section, because they match our spot colors as closely as possible.
Primary ColorsOur primary colors represent Florida Poly at the highest level, and should be present in all communications. |
|||
|
Purple
|
White
|
Gray
|
|
Secondary ColorsOur secondary palette complements the primary colors and creates flexibility so communications can shift for various needs. Secondary colors should never be used on their own or appear more prominent than the primary palette. |
|||
|
Blue |
Magenta |
Teal |
Yellow |
| PANTONE 2073 C CMYK 39-44-0-0 RGB 175-149-211 HEX #AF95D3 |
PANTONE 292 C CMYK 59-11-0-0 RGB 105-179-231 HEX #69B3E7 |
PANTONE 564 C CMYK 43-0-23-0 RGB 134-200-188 HEX #86C8BC |
PANTONE 106 C CMYK 0-0-75-0 RGB 249-229-71 HEX #F9E547 |
PANTONE 709 C CMYK 0-69-29-0 RGB 239-96-121 HEX #EF6079 |
| PANTONE 2695 C CMYK 88-96-40-43 RGB 46-27-70 HEX #2E1B46 |
PANTONE 7700 C CMYK 84-17-0-57 RGB 22-92-125 HEX #165C7D |
PANTONE 7721 C CMYK 89-0-43-65 RGB 0-94-93 HEX #005E5D |
PANTONE 136 C CMYK 0-28-87-0 RGB 255-191-63 HEX #FFBF3F |
PANTONE 194 C CMYK 8-100-55-37 RGB 155-39-67 HEX #9B2744 |
Best PracticesWe want our communications to be experienced by all audiences, so thoughtful consideration should be taken when choosing colors for digital communications. Here are a few hints for selecting color combinations that are visually effective, but functionally useful for ADA compliance. |
||
|
Provide high contrast. |
Be color blind friendly. Try to avoid placing red and green together, especially in navigation, map graphics, and other wayfinding elements. |
Don’t rely on color alone. Since some users override page colors, color should not be the only way information is conveyed. Make sure information is available even if colors are altered. This can mean adding another cue, such as an underline to show a link, or an icon to reinforce the meaning. |
