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Brand Center


Our logo represents us at the very highest level and is vital to our brand. It acts as a signature, an identifier, and a stamp of quality. Our logo system has been designed to promote unity, clarity, and consistency of our visual identity.


Our Name

We are Florida Polytechnic University. Throughout the country, there are a variety of polytechnic schools. But there is only one Florida Poly.
  • Florida Polytechnic University (preferred, and always required on first usage)
  • Florida Poly
  • FLPoly is only acceptable on digital platforms when character limits are an issue
  • Poly
  • Poly Tech
  • Florida Polytech
  • The Poly Technic
  • Florida Polytechnic
  • Florida Poly Technic
  • The Poly
  • FL Poly
  • FLPoly

Our Logos and Marks

All Florida Poly marks must be approved by University Relations and in compliance with our brand standards. The University logo and marks are all registered/trademarked.

At Florida Poly, there is only one logo - the university logo. There are also other marks that get used throughout the university subordinate to the main university logo. 

The Florida Poly Phoenix is a symbol of renaissance and renewal, designed to inspire students and faculty to generate new ideas, continue a lifelong quest for learning, and rise to any challenge. 

Often there is a need to include university departments and offices in our logo. The following variations are the only approved orientations when highlighting a specific unit. 

  • Guidelines

The Florida Poly Foundation is an extension of the University's brand.

Institute marks include the AMI and FIPR logos.

Club and organization marks represent the student groups on campus.

University team marks represent student groups recognized at the University level.