Brand Center

Phoenix Guidelines

The Phoenix, which derives from Greek mythology, is a long-living bird that is reborn again and again, rising from its ashes in a sign of regeneration and hope. The Florida Poly Phoenix is a symbol of renaissance and renewal, designed to inspire students and faculty to generate new ideas, continue a lifelong quest for learning, and rise to any challenge. These simple guidelines ensure our identity remains consistent and unmistakably Florida Poly.

The main Phoenix mark is front-facing and uses the word mark along with the graphic illustration.

The word mark with the Phoenix head is an alternative version.

You can also use just the word mark by itself - without the graphic illustration.

Using the Phoenix head by itself is also permissible. Usage around the head-only illustration should be thoughtful and careful to connect the mark with the Florida Poly brand.

Footprints have also been developed to use to represent the Florida Poly Phoenix. Usage around these footprints should be thoughtful and careful to connect the mark with the Florida Poly brand.

Our Phoenix mark may appear only in the color variations below.

Full-color, gradient outline

This full-color option is approved to use for all variations of the Phoenix lockup. It can be used on dark or light backgrounds and for digital or printed use.

Full-color, white outline

This full-color option is approved to use for all variations of the Phoenix lockup. It can be used on medium or dark backgrounds and for digital or printed use.

Full-color, gray outline

This full-color option is approved to use for all variations of the Phoenix lockup. It can be used on light or dark backgrounds and for digital or printed use.

One-color

This one-color option should only be used for printed needs and when there are limitations around color use. The one-color option is approved in white, black, and the Florida Poly Purple.

Our word mark may appear in the color variations below only.

Full-color, gradient outline

This full-color option is approved to use on dark or light backgrounds and is for digital or printed use.

Full-color, purple outline

This full-color option is approved to use on medium or light backgrounds and is for digital or printed use.

Full-color, white outline

This full-color option is approved to use on dark or medium backgrounds and is for digital or printed use.

One-color

This one-color option should only be used for printed needs and when there are limitations around color use. The one-color option is approved in white, black, and the Florida Poly Purple.

Uniform use keeps our marks recognizable and helps build and strengthen our brand.

Clear Space

Don't get too close or you'll get burned!

A 0.25" (1/4") margin of clear space is required around all versions of the Phoenix artwork.

Maintaining ample clear space around the logo ensures that it remains legible, and doesn’t get lost within the composition.

Photos, text, and graphic elements should never be placed within the pictured clear space.

Application

All versions of the Phoenix artwork can be used in a variety of ways on digital and printed materials.

To inquire about ordering items that use the mark, submit the logo request form.

In order to build a strong brand recognition around the Florida Poly Phoenix, there are a few guidelines that must be followed.

Do's

Do use the Phoenix marks:

to show school spirit.
on apparel and promotional items.
in a proportionate manner.

Don'ts

Do not alter any of the approved marks in any way.

Also, please do not use any variation of the Phoenix marks:

to replace the University logo.
in academic settings/on academic documents.
on official documents.
along with any other image or text in any way that creates a new logo or mark.
in any color variation other than those listed above.
in any distorted manner.
in a container shape of any type.
on a color that does not provide sufficient contrast.
on visually distracting backgrounds.

Phoenix Guidelines

Phoenix Lockups

Phoenix Mark Colors

Full-color, gradient outline

Full-color, white outline

Full-color, gray outline

One-color

Word Mark Colors

Full-color, gradient outline

Full-color, purple outline

Full-color, white outline

One-color

Usage

Clear Space

Application

Guidelines