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Brand Center

Videography

Florida Poly videos are natural, emotional, and inspiring and storytelling tools.

Audio

Audio quality matters just as much as visual quality. Use proper sound recording equipment to achieve clear, high-quality audio recordings.

 

Composition

Plan and arrange your shots carefully and cinematically. Study professional videos to see how they compose their shots. Use them as a reference for your own shooting.

 

Lighting

Expose properly for your surroundings. Do not underexpose when indoors and do not overexpose when outdoors. Florida is bright and sunny, so make use of neutral density filter to avoid blown out highlights in your outdoor videos.

 

Steady Footage

Shaky camera work looks amateurish and unprofessional. Use tripods, gimbals and shoulder-rigs to achieve professional looking steady footage.