Adaptation, collaboration, innovation, and leadership. These are the unique characteristics of a Florida Poly Phoenix and the new spirit mark is a reflection of those qualities.
A bolder, more energized Florida Poly Phoenix was unveiled on June 26, culminating a thoughtful design process that incorporated student opinions and guidance.
The dynamic new spirit mark features a striking, stylized Phoenix with a versatile and expressive face and body. The Phoenix is surrounded by a rich background that evokes the flames from which the fabled creature rises.
From expressions to colors, students were able to voice their thoughts on the look for the new Phoenix. The feedback and ideas from these focus groups were incorporated into the design direction for the new mark.
We spent a lot of time looking at other phoenix designs and wanted to make sure that the Florida Poly Phoenix has a unique pose, features, and emotion.Travis Howell, founder of gaming design company Creative Grenade