dark skinned female smiling at a pool.
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Rising to New Heights 

The Phoenix

We're bold, proud, and innovative. The spirit mark is a representation of what it means to be a Florida Poly Phoenix.

We're Bringing the Phoenix to Life

Adaptation, collaboration, innovation, and leadership. These are the unique characteristics of a Florida Poly Phoenix and the new spirit mark is a reflection of those qualities. 

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A bolder, more energized Florida Poly Phoenix was unveiled on June 26, culminating a thoughtful design process that incorporated student opinions and guidance. 

The dynamic new spirit mark features a striking, stylized Phoenix with a versatile and expressive face and body. The Phoenix is surrounded by a rich background that evokes the flames from which the fabled creature rises.


 

The Rise of the Phoenix

The Phoenix represents Florida Poly's student experience, culture, and reflection of who we are as a campus community. 
Light skinned male with mask on.
We can see the Phoenix and know this is our school and our mascot and everyone will know that we are Florida Poly. When people see the Phoenix, they will know that we are a school that really does things differently."
Connor Coddington '21
Student Government Association (SGA) President 2020-21
The new Phoenix was developed by well-known gaming illustrator Travis Howell, founder of gaming design company Creative Grenade.

We are Florida Poly Phoenixes

Community input was a vital part of designing the new Phoenix spirit mark. The University incorporated feedback from student focus groups, surveys, meetings with SGA and University leaders, and hosted a virtual town hall led by the designer.  
students during focus group.

Student Focus Groups

From expressions to colors, students were able to voice their thoughts on the look for the new Phoenix. The feedback and ideas from these focus groups were incorporated into the design direction for the new mark. 

 

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Virtual Town Hall with the Designer

Lead by graphic designer Travis Howell, students and the University community participated in a virtual town hall. Howell presented three unique Phoenix designs, applications, and color variations. The survey feedback from the presentation was integrated into the final design of the Phoenix mark.  

We spent a lot of time looking at other phoenix designs and wanted to make sure that the Florida Poly Phoenix has a unique pose, features, and emotion.
Travis Howell, founder of gaming design company Creative Grenade

Digital Swag

Show your Phoenix pride by downloading one of the following custom wallpapers for your phone, desktop, and Facebook profile. 
   
Search "Florida Poly."
 
   

 What's Next on the Horizon

Learn more about where to use the Phoenix mark as well as upcoming projects that relate to bringing the Phoenix to life. 
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Learn about how and where to apply the new Phoenix mark.
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Mascot Suit

We're bringing the Phoenix to life - literally. Created in the likeness of the new mark, the mascot suit will be the physical representation of the Phoenix around campus. The mascot suit will make its debut this fall. 
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Phoenix E-sports Mark

Gaming is huge part of Florida Poly's student culture. We plan to continue to work with Travis Howell to design a e-sports mark. More information coming soon.