Samantha Lane

Samantha Lane became the Director of Marketing, Branding, and Creative Services at Florida Polytechnic University in January 2023. With over 25 years of experience in marketing and communications across Florida's top industries—higher education, tourism, and agriculture—she brings a wealth of expertise to the role.

Before joining Florida Poly, Lane served as the Director of Global Marketing at the Florida Department of Citrus for nearly nine years. In this role, she led strategic marketing, public relations, and retail programs to promote Florida Citrus products in the U.S., Canada, Europe, Japan, and South Korea. She also managed significant communications challenges for Florida Citrus, the state's leading agricultural commodity. Prior to this, Lane was the Public Relations Manager for LEGOLAND Florida, where she led successful PR campaigns, including theme park expansions that achieved global media coverage.

Lane's career began at the University of South Florida Polytechnic (now Florida Polytechnic University), where she held various positions over 11 years, ultimately becoming the Director of Marketing and Communications.

A graduate of the University of Central Florida, Lane lives in Lakeland, Florida, with her husband, JR, and their two sons, Trey and Toby.