Brand Strategy

In recent years, branding in higher education has become even more critical to engaging audiences, shifting perceptions, and communicating a university’s mission to the world. While we are a member of the State University System of Florida, nothing about our institution is interchangeable with any of the other 11 universities in Florida.

Florida Poly has the power to educate and inspire, and so does our story.

The Florida Poly story:

• captures and communicates our distinct mission and culture
• defines and differentiates our approach to the challenges facing our state and nation
• makes who we are as an institution known, felt and understood
• builds pride and inspires faculty, staff, students, and alumni

Most of all, our brand helps us tell our authentic story.

These guidelines define and describe the various parts of the Florida Poly brand, and offer examples of how we bring it to life across our institution and through our communications. Ours is a living brand, and accordingly, this is a living guide. The principles and guidelines set forth here are a map and a guidebook, but there are infinite ways to tell our story.

About the Florida Poly Brand

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Audiences

Florida Poly's Audiences are identified in order to understand how to engage them. 

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Messaging

Florida Poly's messaging map  provides a guide to developing compelling messages for the right audience.

Florida Poly also provides Content Guidelines with details regarding AP Style and the University Style Guide. 

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Personality 

Florida Poly has a distinct, multifaceted personality. 

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Voice

Florida Poly's voice gives our campaigns and communications a recognizable style - one that's true to who we are. 

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