Brand Center

Identity

Our identity starts with our logo. It represents us at the very highest level and is vital to our brand. It acts as a signature, an identifier, and a stamp of quality. Our logo system has been designed to promote unity, clarity, and consistency of our visual identity.

We are Florida Polytechnic University. Throughout the country, there are a variety of polytechnic schools. But there is only one Florida Poly.

Approved name usage

Florida Polytechnic University (preferred, and always required on first usage)
Florida Poly
FLPoly is only acceptable on digital platforms when character limits are an issue

Do not use

Poly
Poly Tech
Florida Polytech
The Poly Technic
Florida Polytechnic
Florida Poly Technic
The Poly
FL Poly
FLPoly

Florida Poly logo

Student Spirit Mark

Department Marks

Foundation Mark

Institute Marks

Clubs and Orgs Marks

University Team Marks

Presidential Seal

The use of Florida Poly logos and marks must be approved by University Relations.

Internal Audiences

The following logos used by internal audiences (i.e. faculty, staff, and students) require approval from University Relations for each use:

Florida Poly Primary and Alternate Logos
Phoenix Logos
Presidential Seal

Other university marks (i.e. department, clubs, orgs, teams, institutes) may be used by the appropriate entities as needed. Brand guidelines must be followed.

Logos may be downloaded from the Multimedia Library.

External Audiences

All Florida Poly logos used by external audiences must be approved by University Relations for each use.

Outside parties may only use Florida Poly trademarks if prior written approval has been obtained from Florida Poly Marketing .

Please submit a logo request form.