logo hero image
Brand Center


Our identity starts with our logo. It represents us at the very highest level and is vital to our brand. It acts as a signature, an identifier, and a stamp of quality. Our logo system has been designed to promote unity, clarity, and consistency of our visual identity.


Our Name

We are Florida Polytechnic University. Throughout the country, there are a variety of polytechnic schools. But there is only one Florida Poly.

  • Florida Polytechnic University (preferred, and always required on first usage)
  • Florida Poly
  • FLPoly is only acceptable on digital platforms when character limits are an issue

  • Poly
  • Poly Tech
  • Florida Polytech
  • The Poly Technic
  • Florida Polytechnic
  • Florida Poly Technic
  • The Poly
  • FL Poly
  • FLPoly

Our Logo and Marks

All Florida Poly marks must be approved by University Relations and in compliance with our brand standards. The University logo and marks are all registered/trademarked.  

Logo Usage and Approval

The use of Florida Poly logos and marks must be approved by University Relations. 
Internal Audiences

Internal Audiences 

The following logos used by internal audiences (i.e. faculty, staff, and students) require approval from University Relations for each use:

  • Florida Poly Primary and Alternate Logos
  • Phoenix Logos
  • Presidential Seal 

Other university marks (i.e. department, clubs, orgs, teams, institutes) may be used by the appropriate entities as needed. Brand guidelines must be followed. 

Logos may be downloaded from the Multimedia Library.

External Audiences

External Audiences

All Florida Poly logos used by external audiences must be approved by University Relations for each use.

Outside parties may only use Florida Poly trademarks if prior written approval has been obtained from Florida Poly Marketing.

Please submit a logo request form.