Our logo is the most important and recognizable element of our brand’s identity. It is a graphic symbol that represents our organization to the outside world and acts as an identifying and unifying mark. The logo is comprised of two main elements: the louvers and the University logotype.
As we continue to build our school’s academic reputation, we must build our brand equity as well. Using our name and mark together, consistently, is critical to this effort.
Only use authorized Florida Poly logo files. Never redraw, typeset, or alter them in any way. Contact marketing@floridapoly.edu with questions.
Primary Logo
This is the main version of the University logo. This horizontal version should be used almost exclusively; the versions below are reserved for special instances with size constraints.
Secondary Logo
This alternative logo can be used when space is limited or when it fits the imprint area better.
Mark Only Logo
This mark-only version should be used in rare instances when space is limited.
To maintain a flexible consistency in appearance, the primary logo should either be left aligned at the top of the page as an intro or right aligned at the bottom of the page as a sign-off.
Placement of the logo on promotional pieces is more flexible based on the relationship to artwork and photos.
ADD SECOND IMAGE HERE
Use the reverse logos for applications on color and photographic backgrounds. Use the two-color reverse logo on solid purple backgrounds only. Always ensure that the background you choose provides sufficient contrast for the logo.
SHADING?
To ensure visibility and legibility, logos should never be presented in sizes smaller than the requirements shown on this page.
To maintain visual integrity, applications using alternative reproduction techniques such as embroidery and silkscreen may require presenting the logos at larger sizes than indicated here.
These are only minimum sizes. Logos should be sized appropriately for the piece being designed.
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should appear inside this zone. This rule appies to all versions of the logo.
Correct and consistent use of the primary logo is an essential part of building and maintaining brand equity. While a great deal of flexibility has been built into the visual identity system, the correct use of each element has been carefully defined.
The examples shown here represent some–but not all–of the ways the Florida Poly logo might be used incorrectly. If you have questions about the correct or incorrect use of the logo, contact marketing@floridapoly.edu.
