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Brand Center

Florida Poly Logo

Our logo represents us at the very highest level and is vital to our brand. It acts as a signature, an identifier, and a stamp of quality. To maintain consistency throughout our communications, follow the few simple guidelines in this section.



To maintain a flexible consistency in appearance, the primary logo should either be left aligned at the top of the page as an intro or right aligned at the bottom of the page as a sign-off.

Placement of the logo on promotional pieces is more flexible based on the relationship to artwork and photos.

Color Variations




Preferred Full-Color Logo (primary and stacked versions)

The Pantone, CMYK, or RGB full-color logos are preferred. Use Pantone or CMYK for any print use such as collateral or business materials. Use RGB for electronic use such as PowerPoint presentations, digital, or video.



One-Color Logos

Use the solid color scheme when full-color printing is not an option and for applications such as embossing, debossing, die-cutting, or extrusion.

Reverse (Knockout) Logos

Use the reverse logos for applications on color and photographic backgrounds. Use the two-color reverse logo on solid purple backgrounds only. Always ensure that the background you choose provides sufficient contrast for the logo.




Minimum Sizes

To ensure visibility and legibility, logos should never be presented in sizes smaller than the requirements shown on this page.

To maintain visual integrity, applications using alternative reproduction techniques such as embroidery and silkscreen may require presenting the logos at larger sizes than indicated here.

These are only minimum sizes. Logos should be sized appropriately for the piece being designed.



No smaller than 1.5 inches wide.




No smaller then 0.75 inches wide.


No smaller than 0.75 inches wide. 


Clear Space

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should appear inside this zone. This rule appies to all versions of the logo. 



Clear space is determined by twice the height of the "F" in Florida. 




Visual example of the required clear space around the logo.


Visual example of the required clear space around the logo.

Incorrect Use

Correct and consistent use of the primary logo is an essential part of building and maintaining brand equity. While a great deal of flexibility has been built into the visual identity system, the correct use of each element has been carefully defined.

The examples shown here represent some–but not all–of the ways the Florida Poly logo might be used incorrectly. If you have questions about the correct or incorrect use of the logo, contact marketing@floridapoly.edu.


DON’T skew, stretch, or bend the logo in any way.

DON’T rotate the logo.

DON’T use drop shadows or other visual effects.

DON’T use any colors other than those specified in this document.

DON’T outline the logo or its elements.

DON’T crop the logo.

Don't use the mark without any words.

Don't change the proportion of the logo elements.