Brand Center

Phoenix Guidelines

The Phoenix, which derives from Greek mythology, is a long-living bird that is reborn again and again, rising from its ashes in a sign of regeneration and hope. The Florida Poly Phoenix is a symbol of renaissance and renewal, designed to inspire students and faculty to generate new ideas, continue a lifelong quest for learning, and rise to any challenge. These simple guidelines ensure our identity remains consistent and unmistakably Florida Poly.

The primary Phoenix mark is front-facing and uses the word mark along with the graphic illustration.

The alternate Phoenix mark uses the graphic illustration with no word mark.

The graphic illustration of the Phoenix head is an alternative version.

Another alternate version of the Phoenix logo is a graphic illustration of the Phoenix flying to the right.

Our Phoenix mark may appear only in the color variations below.

Full-Color Primary Phoenix

This full-color option is approved to use for all variations of the Phoenix logos. It can be used on dark or light backgrounds and for digital or printed use.

One-Color Primary Phoenix

This one-color option should only be used when there are limitations around color use. The one-color option is approved in Poly Purple, Python Plum, white, and black.

Full-Color Phoenix Head

This full-color option of the Phoenix head can be used as an alternate mark on light or dark backgrounds and for digital or printed use.

One-Color Phoenix Head

This one-color option of the Phoenix head should only be used for printed needs and when there are limitations around color use. The one-color option is approved in Poly Purple, Python Plum, white, and black.

Uniform use keeps our marks recognizable and helps build and strengthen our brand.

Clear Space

Don't get too close or you'll get burned!

A 0.25" (1/4") margin of clear space is required around all versions of the Phoenix artwork.

Maintaining ample clear space around the logo ensures that it remains legible, and doesn’t get lost within the composition.

Photos, text, and graphic elements should never be placed within the pictured clear space.

Application

All versions of the Phoenix artwork can be used in a variety of ways on digital and printed materials.

To inquire about ordering items that use the mark, submit the logo request form.

In order to build a strong brand recognition around the Florida Poly Phoenix, there are a few guidelines that must be followed.

Do's

Do use the Phoenix marks:

to show school spirit.
on apparel and promotional items.
in a proportionate manner.

Don'ts

Do not alter any of the approved marks in any way.

Also, please do not use any variation of the Phoenix marks:

to replace the University logo.
in academic settings/on academic documents.
on official documents.
along with any other image or text in any way that creates a new logo or mark.
in any color variation other than those listed above.
in any distorted manner.
in a container shape of any type.
on a color that does not provide sufficient contrast.
on visually distracting backgrounds.

Phoenix Guidelines

Phoenix Logos

Phoenix Mark Colors