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Brand Center

Color

Our colors say a lot about who we are. Our palette helps audiences identify us at a glance, and the way we use color sets the tone for our communications.



Our color palette has two levels: primary and secondary. Communications should lean heavily on our primary palette, but the secondary palette, tints, and shades may be used to keep layouts from becoming too stale or one-dimensional. 

When using color builds, always use the color values listed here. They have been adjusted for the best reproduction on screen and in print, and may not match Pantone Color Bridge breakdowns.

To maintain visual consistency across all University materials, only use the colors outlined in this section.

Primary Colors

Our primary colors represent Florida Poly at the highest level, and should be present in all communications.

Phoenix Purple

Poly Purple
CMYK 84-100-0-6
RGB 80-29-131
HEX #501D83
PMS 3583C

Cyber Blue

Cyber Blue
CMYK 100-0-0-0
RGB 0-159-223
HEX #009FDF
PMS Processed Cyan

 


Secondary Colors

Our secondary palette complements the primary colors and creates flexibility so communications can shift for various needs. Secondary colors should never be used on their own or appear more prominent than the primary palette.

Pixel Purple

Pixel Purple
CMYK 32-42-0-0
RGB176-149-222
HEX #B095DE
PMS 2073C

Python Plum

Python Plum
CMYK 89-100-0-58
RGB 46-26-74
HEX #2E1A4A
PMS 2695C

Tech Slate

Tech Slate
CMYK 28-20-20-1
RGB 167-180-195
HEX #A7B4C3
PMS 421C

Graphite Gray

Graphite Gray
CMYK 10-0-0-75
RGB 87-96-102
HEX #586066
PMS 425C

 


 

Best Practices

We want our communications to be experienced by all audiences, so thoughtful consideration should be taken when choosing colors for digital communications. Here are a few hints for selecting color combinations that are visually effective, but functionally useful for ADA compliance.

Provide high contrast. 
Pay special attention when using light grays, oranges, and yellows. Check your contrast levels with the WAVE color contrast tool.

Be color blind friendly. 
Try to avoid placing red and green together, especially in navigation, map graphics, and other wayfinding elements.
Don’t rely on color alone.
Since some users override page colors, color should not be the only way information is conveyed. Make sure information is available even if colors are altered. This can mean adding another cue, such as an underline to show a link, or an icon to reinforce the meaning.