Use these tips to create headlines that cultivate interest and command attention.
Tactic 1: Issue a challenge in the form of a question.
Showcase the curious nature of our personality by using strong questions. To craft these questions, focus on inherently challenging our audience or their preconceptions about higher education.
Sample Headlines:
Do you have what it takes?
Why wait?
Tactic 2: Use contrast to highlight how we stand out.
There’s the way everyone else does things, and there’s the way Florida Poly does them. Use two-part headline constructions to compare and contrast, showcasing how Florida Poly is truly a different kind of school.
Sample Headlines:
Others see risk. We see opportunity.
We don’t change with the world. We change it.
Tactic 3: Show conviction through bold statements.
We believe in challenging the status quo, and we believe we’re the ones to do it. Our headlines should reflect our conviction and forward-thinking nature, making bold claims about our capabilities and drive.
Sample Headlines:
Refuse to stand by.
The next startup CEO? You’re looking at her.
