Our brand has a distinct, multifaceted personality, and it should be evident in our writing. So when you talk, type, or put pen to paper, keep our personality traits in mind.
The brand personality defines what it feels like to interact with our university, whether that’s as a student, a donor, a future alum, or an employee. It conveys our attitude and tone to our target audiences. Simply put, it’s the personification of our brand.
Collaborative
We’re a collective intelligence where STEM disciplines integrate and thrive.
Ambitious
We’re energetic and driven to achieve our individual and institutional goals.
Curious
We’re eager to learn and innately inquisitive, always seeking to understand and apply ourselves.
Cognitive
We blend an understanding of the concrete, the abstract, and the intuitive—always scrutinizing and pushing for invention.
Effective
We focus on being successful and intentional. Every decision we make fuels our progress.
Forward-Thinking
We’re setting trends. We’re defining what higher ed and technology can be. And we’re leading the way.
